Former Popchips President and CMO Marc Seguin joins PLUS as Chief Revenue Officer
One of the first veteran food executives to enter the non-CBD cannabis space
San Mateo, CA – April 30, 2019 -- Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF) (the “Company” or “PLUS”), today announced the appointment of Marc Seguin as Chief Revenue Officer, effective April 30, 2019. As Chief Revenue Officer, Marc will be driving all aspects of marketing and consumer connection in leading the marketing and sales teams. He will spearhead consumer education about the cannabis industry, lead responsible and conscientious branding and marketing strategies, and is one of the first veteran food marketers to enter the cannabis space.
Marc brings more than 30 years of traditional food and retail branding experience to the role. He most recently was President and CMO at Popchips, one of the largest privately held snack food companies in the world. While at Popchips, he debuted the brand’s first TV advertising and led the “one snack at a time” local campaign, which resulted in a 72% lift in velocity in target cities for the brand, amongst other initiatives. Prior to being president and CMO of Popchips, Seguin worked in brand marketing for Wonderful Brands (Wonderful Pistachios, POM Wonderful, Cuties & Halo Citrus), where he announced Wonderful Pistachio’s first-ever Superbowl ad, as well as Dole Food Co., and Safeway Stores. He currently sits on the boards of organic date company Joolie’s Inc. and juice company Healthe Brands.
“Marc understands food. He has helped build some of the strongest food brands in the world, and always with a focus on new markets and the next generation of consumers. Great companies are built by great people, and Marc brings incredible talent to the Plus Products executive team,” says Jake Heimark, co-founder & CEO of PLUS. “Marc is one of the first executives to leave the food industry for a non-hemp, cannabis touching company. His appointment represents an important milestone for the whole industry.”
Marc will report directly to PLUS Products co-founder and CEO, Jake Heimark, and the board of directors.
“PLUS is undoubtedly a market leader in the cannabis industry, but what attracted me to the company was their safe and approachable mission,” says Seguin. “Jake and the leadership team truly embody a seasoned food manufacturing company in quality standard, lab assurance, manufacturing protocols and even implementing child-proof packaging before required. I look forward to further elevating the PLUS brand into a household name amongst cannabis and food competitors alike.”
About Plus Products
PLUS creates safe and delicious cannabis food products. PLUS’s mission is to make cannabis safe and approachable - that starts with high-quality products that deliver consistent experiences. The gummies are manufactured at PLUS’s own factory in Adelanto, CA, where dosage is tested twice internally and then tested twice again by an independent lab. PLUS is headquartered in San Mateo, CA with 60 employees.
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